TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their streams. This initiative comes as the company disclosed that it presently contains over 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale rollout. This development comes amid a rise in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing video streams on a competing service exclusively feature content made by AI. A considerable share of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from digital art to informative clips, and we want to give people the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Overall, in excess of 100 million videos are submitted to the service every day, making clips made by AI a relatively small portion of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI content they view by using the topic control feature in the app and choosing AI-made media. Additional categories that can already be controlled under the setting encompass news, style, beauty, and dance.
Content Labeling and Policies
The platform’s rules oblige users to identify convincing AI-generated content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth add an artificially created label to content made using its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This action is designed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is also launching a $2m AI literacy fund for specialists and organizations to create learning resources about ethical AI use. This project will benefit educational bodies dedicated to training programming and robotics.
Moderation Strategy
The platform has justified its safety measures, during discussion over proposals to make redundant numerous safety staff in Britain. TikTok is planning to reduce hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official clarified that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content before it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
